TWIC Original - Telecom

Wednesday, January 03 2024

This week in
Consulting

Telecom’s New Wave: 5G, AI, and Beyond

Editorial

As we step into the New Year, let us explore the latest trends, challenges, and innovations that are shaping the future of the telecom sector.

If you’ve been following the sector as closely as I have, you’ll agree that it’s been nothing short of a rollercoaster ride. Telco, once a high-speed race to add subscribers, has now hit a bit of a speed bump. Growth in subscriber numbers isn’t the golden ticket it used to be, and the churn rate is stubbornly low. So, what’s a telco giant to do?

Companies like Comcast, Verizon, and T-Mobile are shifting gears. They’re zooming in on increasing the CLV (Customer Lifetime Value) by focusing on ARPA (average revenue per account) or ARPU (average revenue per user). It’s not just about getting more customers; it’s about making more from each one.

At the same time, they’re streamlining operations to cut down costs. But there’s a catch – even with big bucks poured into new fiber networks, customers seem to be playing hard to get.

In this edition of “This Week in Consulting,” we’re slicing and dicing data-driven strategies that could help telecom companies bridge these gaps. We’re also checking out Intel Newsroom’s insights on the innovation cycle, especially in the realm of 5G, 6G, oRAN, and vRAN.

Additionally, we’re highlighting Arthur D Little’s “Productivity RACE” framework, a critical strategy for guiding telcos in boosting productivity and maintaining agility post-Covid. And of course, we can’t skip AI. We’re looking at how 5G is going to enhance the field of AI, while AI playing a key role in the rollout of 5G itself. Last but definitely not least, we’re delving into the marketing strategies crucial for survival in this cut-throat industry.

So, dear reader, as we embark on this journey through the highs and lows of the telecom sector, I invite you to join the conversation, and share your thoughts. Happy reading!

Laurent THOMAS

Laurent THOMAS

Chairman Consulting Quest

This week’s must read

In this edition of This Week in Consulting, we explore the latest trends, challenges, and innovations that are shaping the future of the telecom sector.

In Publicis Sapient’s article, telco companies must prioritize Customer Lifetime Value (CLV) for sustained profitability. Increasing personalization, understanding CLV nuances, and focusing on revenue generation rather than net additions are vital. Data-driven strategies and bridging customer experience gaps are key challenges.

Raj Shah @Publicis Sapient

This week’s media

Intel Newsroom’s video shows us Intel’s CCO, Christoph Schell, and Ericsson’s Mårten Lerner discussing the innovation cycle, software’s importance, and the Intel-Ericsson partnership. Topics include 5G, 6G, oRAN, and vRAN.

Thought Leadership

 

Arthur D Little’s insight highlights Telcos facing challenges post-COVID-19, requiring a transformative approach. The “Productivity RACE” framework emphasizes Radical, Accelerated, Continuous, and Effective strategies to enhance productivity. Executives must set ambitious targets and address challenges for sustained improvement.

Dr. Karim Taga, Bernd Schreiber, Ashish Sharma, Lokesh Dadhich, Arvind Rajeswaran @Arthur D Little

 

5G is going to enhance the field of AI, but AI can also play a key role in the rollout of 5G itself. This article by STL Partners explores the different types of use cases for AI as applied to telco networks.

Matt Bamforth @STL Partners

 

 

BDO’s 2023 Telecommunication Risk Factor Survey explores the risks, challenges, and opportunities facing telecoms across the globe. It charts how the industry’s view of specific risks has evolved and what approaches, strategies, and initiative companies deploy to eliminate or mitigate them.

Tom Mannion, Jonathan Rowan @BDO

 

In Bain & Company’s report, Telecoms struggle to attract customers to newly built fiber networks despite massive investments. To succeed, operators must achieve over 35% long-term customer uptake. Winning strategies involve hyperlocal targeting, sophisticated analytics, and rapid testing.

Will Menz, Cory Needle, Daniel Taraba, Geraldane Gumba @Bain & Company

This week’s consulting news selection

SCALA has appointed Dr. Jonathan Clark Whitehead as a senior consultant, further enhancing its supply chain and logistics modelling expertise.|@SCALA

EY has announced the appointments of Elliott Morley and Gabriel Iliuta as new Partners in its UK private credit tax team, focusing on international financial services tax and transaction services.|@EY

Cross-border advisory firm Quantuma has appointed leading crypto specialist, Rob Moore as a senior consultant in its London based Disputes, Investigations and Valuations team.|@Quantuma

Opus Restructuring LLP, the restructuring and insolvency arm of Opus Business Advisory Group, has successfully acquired the business and select assets of SKSI Limited and its subsidiary MLM CPS Limited.|@Opus

Chairman and Co-founder at | + posts

Laurent is the Chairman and Co-founder of Consulting Quest. Focused on greater value creation, and being thoroughly familiar with Consulting, Laurent has sourced and sold millions of dollars worth of Consulting over the course of his career. Prior to joining Consulting Quest, Laurent was Executive Vice President Oil and Gas at Solvay and Senior Partner Transformation at Oliver Wyman.

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