This Week in Consulting

Friday, April 20th, 2018

The Changing Face of Marketing


“The analytics exist external to marketing, in customer analytics and marketing analytics. And if there’s one thing a marketer should be aware of today, it’s that the scorecard on how they’re doing is going to be known by everybody else in the organization the moment it happens, and if they don’t make sure to see the scorecard at the same time, they’ll lose…” Marketers are no strangers to managing complex relationships and campaigns. But as digital ecosystems (of vendors, platforms, agencies, business, etc.) expand and the lines between sectors blur, marketers are rethinking how to adapt and create value and their own roles. Marketing ecosystems are also creating new professional opportunities—and making new demands. This Week’s Must Read features the latest discussion in Mckinsey’s digital podcast, during which a senior partner, together with a few industry experts, explore how marketing leaders can make ecosystems work for them. Read the full edited transcript of the conversation: “What’s a marketing ecosystem and what does it mean for marketers?”, featuring Dianne Esber, Brian Goffman, and Brian Gregg from McKinsey.

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VP of Experience Innovation at Hanson Marketing explains how and why Marketing in the digital age is becoming bigger than expected.


  • RSK Group Acquires Two Firms to Boost Engineering Consulting Offering:  Birmingham-based civil engineering consultancy Copeland Wedge Associates has been acquired by its North Western rival, RSK Group. The purchase is the latest in a string of deals by RSK, and also includes Nottingham-based pile testing firm NDT Services. Both firms will continue to operate under their existing brands. | RSK Press Release
  • Andersen expands European Presence with Collaborations in UK and Poland: As the firm continues to expand its global client-base, Andersen Global has continued its expansion with three new collaborative agreements in the UK and Poland. RBCVAT joins the Andersen association in Britain, while A2Z Tax & Legal and SOL Financial Services become allies of the network in Poland. | Business Wire
  • Lenati, ProKarma Partner to Create New Company: ProKarma, a global IT solutions company, announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy. The integration will further strengthen ProKarma’s position as a market leader in digital transformation, emerging technologies and platforms. | Lenati Press Release
  • One Fifth of UK Management Consulting Work Goes to Independent Consultants: One fifth of UK’s annual £10 billion management consulting spend now goes to independents, according to a new study. Looking ahead, clients are increasingly charmed by the growing pool of high-skilled freelancers, and as the processes of matchmaking platforms mature, the segment seems set to have a growing role in the industry’s future. |


  • Marketing Technology as a Strategic Asset – Learn How Leading Marketing Executives Are Approaching Their Technology Stacks: The Marketing Technology (MarTech) landscape has driven tremendous opportunity and change in marketing over the past few years. However many marketers struggle to understand how to make the right MarTech bets, how to maximize utilization of their investments, and how to stay ahead of the dizzying array of options. | Lenati Consulting
  • The Digital Marketing Revolution Has Only Just Begun: Digital marketing presents a tremendous opportunity to engage consumers, but precious few companies have realized its full potential. Classic marketing techniques have no place in digital marketing. If your company is still relying mainly on ways of working that served you well ten years ago, it is time to accelerate change. | Marc Schuuring , Diederik Vismans , Nicolas De Bellefonds , Steve Knox , Jody Visser , and Marty Smits, BCG
  • The Evolving Role of Digital Marketing in Healthcare: The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. It is clear that consumers and patients are taking advantage of online resources both during initial research and ongoing care – thus, it is important that organizations take advantage of digital compliance marketing to boost care outcomes. | Chris Girardi, evariant
  • Good Is the New Cool: Market Like You Give a Damn: Marketing has an image problem, and the escalating distrust of traditional advertising isn’t helping. It’s about time for a revolution. You will find in this white paper the seven revolutionary principles for reaching customers and attracting top talent, taught by two marketing industry experts.  | Afdhel Aziz, Bobby Jones, Catalant


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  • 5 Reasons Why strategy Consultants Transition to a Role in the Industry: Every year, talent from top consultancies make the transition from strategy consulting to the industry. Despite all the personal and professional flavours out there, there are five reasons why consultants decide to leave consultancy to embark on adventure outside the industry. |
  • To the Brainy, the spoils: As the world grows more confusing, demand for clever consultants is booming. Big trends that befuddle clients mean big money for clever consultants. Find out how. | The Economist


  • Are you a Consultant with Supply Chain background or prior experience working in Retail/CPG? This may be the opportunity you have been long for. A Client of Consulting Quest – an Asia-based small Global Consulting Firm – is seeking to hire an Engagement Manager to join their newly established office in New York City.  Learn More  

About Consulting Quest

Consulting Quest is a global, performance-driven consulting platform founded in 2014 by former members of top 10 consulting firms with the objective of reinventing consultancy performance. With a worldwide presence and a range of proprietary performance measurement tools, we help companies navigate the consulting maze. We work with Consulting Clients to increase their performance through consulting and Consulting Providers to help them acquire new clients and to improve their performance.

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CEO and Co-Founder at | Website | + posts

Hélène Laffitte is the CEO of Consulting Quest, a Global Performance-Driven Consulting Platform and author of “Smart Consulting Sourcing”, a step by step guide to getting the best ROI from your consulting. With a blend of experience in Procurement and Consulting, Hélène is passionate about helping Companies create more value through Consulting.

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