This Week in Consulting

Wednesday, November 13th 2019

All you need to know about Design Thinking


Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s special about Design Thinking is that designers’ work processes can help us systematically extract, teach, learn and apply these human-centered techniques to solve problems in a creative and innovative way – in our designs, in our businesses, in our countries, in our lives.​”

The ‘Design Thinking’ is a description of the application of the well-tried design process to new challenges and opportunities, used by people from both design and non-design backgrounds. How to use design and design thinking for innovation and better results?

This Week’s Must Read  is an insight piece from Interaction Design Foundation (IDF) where the authors help us to understand Design Thinking by breaking down the process into five phases

Read on to Find out More: “What is Design Thinking and Why Is It So Popular? | Rikke Dam and Teo Siang, Interaction Design Foundation.

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Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people​​.


  • Why Design Thinking Works? “In a recent seven-year study in which I looked in depth at 50 projects from a range of sectors, including business, health care, and social services, I have seen that another social technology, design thinking, has the potential to do for innovation exactly what TQM did for manufacturing: unleash people’s full creative energies, win their commitment, and radically improve processes.” Here the author explains how human behaviors can get in the way of innovation and how design thinking tools and clear process steps can help teams break free of them. | Jeanne Liedtka, HBR
  • Maximizing Digital Transformation Innovation -Design Thinking: “With the evolution of technological advances, organizations need to transform to address rapidly changing business landscapes, which is the main reason why digital transformation is so crucial for companies that enables to redefine the complex business process into simple and innovative solutions that helps business executives focus more on business results, innovation and continuous development.” This article shows how the design thinking approach could help launch a wave of innovation in technology and digital disruption. | SatishKumar Boguda and Shailaja Arsid, IJERT
  • Design Thinking as a Strategy for Innovation: “Designing is more than creating products and services; it can be applied to systems, procedures, protocols, and customer experiences. Design is transforming the way leading companies create value.” The author presents an interesting point of view on how the success rate for innovation dramatically improves when design principles are applied to strategy and innovation. | Linda Naiman, Creativity at Work
  • Why Design Thinking is Relevant? “In many ways, design thinking is about having a methodology that helps you feel comfortable wading into the messy complexity of creating something new to the world. The better you get at it, the more you’ll build creative confidence to take on bigger challenges.” Why is design thinking relevant to the challenges we’re facing today? An interesting interview with David Kelly, the founder of IDEO. | David Kelley, IDEO


  • FinTech Company OKLink Wins Deloitte “Hong Kong Rising Star”: “LEAP Holdings Group Limited (“the Group”; Stock code: 1499) is pleased to announce that OKLink Fintech Limited (“OKLink”), a wholly-owned subsidiary of the Group, was awarded the “Hong Kong Rising Star” by Deloitte in 2019 HK Tech Fast 20 and Rising Star Program on 8 November 2019.” | Marie Jones, Business News Asia
  • KPMG launches innovation scale-up with Axillium partnership: “As clients look to tap greater levels of government support for their research and development efforts, KPMG has forged a new partnership with research and innovation agency Axillium. The Midlands-based firm has supported nearly 200 organisations to move their innovation programmes forward and helped raise more than £210 million in government grant funding.” |
  • HSBC and RBS set to launch new digital banking platforms: “HSBC rolled out a new app-based business banking service – previously known internally as ‘Project Iceberg’ and now named ‘HSBC Kinetic’ – in beta testing mode on Monday, while RBS is putting the finishing touches to its new digital bank Bo ahead of a public roll-out later this month.” |Iain Withers, Sinead Cruise, Reuters
  • P&G Aims For Lasting Social Impact With NatGeo Series: “While brands have been an integral part of television since the dawn of the medium, typically as sponsors, P&G is aiming to take that relationship to the next level by helping to produce a new cable TV series.” | Diana Marszalek, The Holmes Report


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Hélène Laffitte is the CEO of Consulting Quest, a Global Performance-Driven Consulting Platform and author of “Smart Consulting Sourcing”, a step by step guide to getting the best ROI from your consulting. With a blend of experience in Procurement and Consulting, Hélène is passionate about helping Companies create more value through Consulting.

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