digital strategy

Wednesday, December 9th 2020

This week in

Can digital transformation be the key for the Automotive industry to recover from the pandemic?

This week’s must read



Increased connectivity, environmental regulations, IoT, wireless solutions are all technologies available to serve the automotive industry. The emergence of artificial intelligence and the abundance of customer data will drive future investments. What can we expect in digital transformation for Automotive?

This Week’s Must Read is an insight piece from OroCommerce on the digital transformation in the Automotive industry.


Thought Leadership

In a world where connected, autonomous and electric vehicles are essential in the automotive sector, technology suppliers will face their own challenges, such as protecting their IP. It will be interesting to see how these developments will impact Supply Chains.

Ben Gardner and Dr. Stephan Appt@Pinsent Masons

The COVID-19 pandemic has placed enormous pressure on automakers to stay competitive and make investments that make mobility smarter (AI, 5G…). How can the automotive industry remain relevant?

Ray Telang, Akshay Singh and Felix Kuhnert@Pwc

The global pandemic is not the cause of the transformation initiated in the automotive industry and faced by suppliers today. Electric vehicles and the modern car generate huge amounts of data that suppliers will have to exploit to generate income and profits. Will they be able to take advantage of the hard lessons learned during the 2008 recession?

Susan Galer@SAP for Forbes

The COVID-19 pandemic has accelerated new mobility offerings, and technological disruptions, such as digitization, vehicle connectivity, and electrification, encouraging consumers to adopt digitally enabled car buying and online sales models. What will the automotive retail landscape look like?

Niels Dau, Thomas Furcher, Jan-Christoph Köstring and Philipp Maximilian Lühr @McKinsey

This week’s Consulting News

| @The Economist

| @Automotive News

| @PRNewswire


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This week’s media

Automotive Companies are now able to collect and analyze a gigantic amount of data. Advancements in data analytics and its fusion with the automotive industry have led to smarter, more connected vehicles and drastic sales and marketing improvements.

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