Wednesday, May 05th 2021
This week in
Consulting
Bringing your digital marketing to the next level.
This week’s must read
Clubhouse is a platform that allows your business to grow or to participate in discussions about your favorite interests as it takes into account your business goals and objectives. A great place to share your story, test your ideas or get advice. Do you think it is in line with your strategy?
This Week’s Must Read is an insight piece from NoGood about Clubhouse, a great new social media tool for brands.
Thought Leadership
Through data and predictive analytics, brands can now optimize marketing investments, support the effectiveness of performance media, and reduce the risk of eroding the brand. How do you know what the effect will be over the long term?
Using data to achieve the perfect balance between human and automation to create meaningful human connections will be a challenge when deploying AI for marketers. How to prioritize the customer’s perspective now, then, and beyond?
The COVID-19 pandemic significantly accelerated the adoption of online CPG shopping, simultaneously heightening consumer expectations for expediency, safety and convenience. In light of the shifts that took place this year, Nielsen interviews Matt Devitt and Sucharita Kodali on how brands and retailers need to adjust how they engage with consumers. What’s your take on the lanscape and the key challenges for retailers?
Since Generation Z presents such a great opportunity for businesses, marketing this generation will require changes in your strategies. Transparency and openness will be required. Do you think you should direct all your attention to this new opportunity?
This week’s Consulting News
| @Kathimerini English Edition
| @businesswire
| @Consulting.us
| @Consultancy.eu
This week’s media
2020 was a crazy year, especially because of COVID. But many things have changed: new algorithms, people challenging the position of companies like Facebook, voice search controlling roughly 50% of the searches in the United States… What do you think is next?
Consulting sourcing tips
How to negotiate framework agreements for consulting to your advantage?
How to negotiate framework agreements for consulting to your advantage?
Make-or-buy for consulting services 101
Make-or-buy for consulting services 101
Does Category Management apply to consulting?
According to the CIPS, Category Management enables procurement professionals to focus their time and conduct market analysis to leverage their negotiations fully and correctly manage their suppliers in alignment with the corporate objectives.
Previous Weeks’ issues
Holiday Season Reflections: Top Themes in Consulting 2024 | This Week in Consulting
In this edition of this week in consulting, we embrace the holiday season by reflecting on 2024’s key trends like generative AI, sustainability, and social impact.
The Changing Tide of International Trade | This Week in Consulting
In this edition of This Week in Consulting, we explore how regions contribute to global trade, the challenges they face, and the opportunities to adapt amid shifting geopolitics and policies.
Digital Transformation Decoded: Challenges, Insights, and Opportunities | This Week in Consulting
In this edition of This Week in Consulting, we delve deep into the challenges and opportunities of digital transformation across industries, offering insights to strategize, adapt, and lead.
Hélène Laffitte is the CEO of Consulting Quest, a Global Performance-Driven Consulting Platform and author of “Smart Consulting Sourcing”, a step by step guide to getting the best ROI from your consulting. With a blend of experience in Procurement and Consulting, Hélène is passionate about helping Companies create more value through Consulting.
