This week’s must read
Clubhouse is a platform that allows your business to grow or to participate in discussions about your favorite interests as it takes into account your business goals and objectives. A great place to share your story, test your ideas or get advice. Do you think it is in line with your strategy?
This Week’s Must Read is an insight piece from NoGood about Clubhouse, a great new social media tool for brands.
Thought Leadership
Through data and predictive analytics, brands can now optimize marketing investments, support the effectiveness of performance media, and reduce the risk of eroding the brand. How do you know what the effect will be over the long term?
Using data to achieve the perfect balance between human and automation to create meaningful human connections will be a challenge when deploying AI for marketers. How to prioritize the customer’s perspective now, then, and beyond?
The COVID-19 pandemic significantly accelerated the adoption of online CPG shopping, simultaneously heightening consumer expectations for expediency, safety and convenience. In light of the shifts that took place this year, Nielsen interviews Matt Devitt and Sucharita Kodali on how brands and retailers need to adjust how they engage with consumers. What’s your take on the lanscape and the key challenges for retailers?
Since Generation Z presents such a great opportunity for businesses, marketing this generation will require changes in your strategies. Transparency and openness will be required. Do you think you should direct all your attention to this new opportunity?
This week’s Consulting News
| @Kathimerini English Edition
| @businesswire
| @Consulting.us
| @Consultancy.eu
This week’s media
2020 was a crazy year, especially because of COVID. But many things have changed: new algorithms, people challenging the position of companies like Facebook, voice search controlling roughly 50% of the searches in the United States… What do you think is next?
Consulting sourcing tips
RFPs for Consulting: Our 10 secret tips for writing best-in-class RFPs
When you launch a project, you can always hope that the consultant will understand your needs. Or you can write down the reasons why you start a project and what results you expect. Writing an RFP is not easy
Management Consultants Salary – Best of 2022
The average management consultants salary is $85,000 per year. However, salaries can vary widely depending on experience, location, and industry. However, the job can be demanding, with long hours and frequent travel.
What is an RFP and why should you care?
To ensure success and achieve the company goals, the RFP is an essential document. But what is an RFP, and why you should really care about it so much? Also, what are the key elements of a good RFP and why should you introduce your company to an RFP for consulting services?
Previous Weeks’ issues
Chemicals & Materials: Challenges and Priorities in 2022| This Week in Consulting
In this issue of This Week in Consulting, we explore some strategies companies can use to achieve a more sustainable profile. Enjoy the read and share your views with us.
Global trends, drivers and policies for governments in 2022| This Week in Consulting
In this issue of This Week in Consulting, we explore initiatives governments are taking to prepare for the future. Better data utilization, digital transformation, transparency, service level improvement, resilience to the future crisis but also how to foster innovation and attract foreign investments.
Examining Data Privacy in 2022| This Week in Consulting
In this issue of This Week in Consulting, we explore key issues around privacy, and what’s coming our way in 2023 and beyond. Enjoy reading and share your views
Hélène Laffitte is the CEO of Consulting Quest, a Global Performance-Driven Consulting Platform and author of “Smart Consulting Sourcing”, a step by step guide to getting the best ROI from your consulting. With a blend of experience in Procurement and Consulting, Hélène is passionate about helping Companies create more value through Consulting.
