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Wednesday, May 05th 2021

This week in
Consulting

Bringing your digital marketing to the next level.

This week’s must read

How Brands Can Use Clubhouse for Growth | NoGood
Discover how brands can leverage Clubhouse — today’s hottest audio platform — to fuel your sustainable growth and generate buzz.

 

Clubhouse is a platform that allows your business to grow or to participate in discussions about your favorite interests as it takes into account your business goals and objectives. A great place to share your story, test your ideas or get advice. Do you think it is in line with your strategy?

This Week’s Must Read is an insight piece from NoGood about Clubhouse, a great new social media tool for brands.

@NoGood

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Thought Leadership

Successful Brands Resist the Temptation to Cut Brand Media During Turbulent Times - Marketing Management Analytics
Insights from MMA’s Benchmark Database spanning the past few decades provide clear evidence that brands that “stay the course” in an efficient and effective manner can weather the storm and, in most cases, out-perform their competition and category as the marketplace recovers. Thomas Jefferson said:…

Through data and predictive analytics, brands can now optimize marketing investments, support the effectiveness of performance media, and reduce the risk of eroding the brand. How do you know what the effect will be over the long term?

Douglas Brooks@MMA (Marketing Management Analytics)

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10 Truths About Marketing After the Pandemic
There’s no going back to the old normal.

Using data to achieve the perfect balance between human and automation to create meaningful human connections will be a challenge when deploying AI for marketers. How to prioritize the customer’s perspective now, then, and beyond?

Janet Balis@EY consulting for HBR

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How CPG Marketers Can Adapt Amid Digital Disruption
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.

The COVID-19 pandemic significantly accelerated the adoption of online CPG shopping, simultaneously heightening consumer expectations for expediency, safety and convenience. In light of the shifts that took place this year, Nielsen interviews Matt Devitt and Sucharita Kodali on how brands and retailers need to adjust how they engage with consumers. What’s your take on the lanscape and the key challenges for retailers?

Matt Devitt@Nielsen and Sucharita Kodali@Forrester Research

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How to Tailor Your Marketing Strategy to Gen Z
If you work in the marketing realm, you’re probably more than familiar with the infamous millennial.

Since Generation Z presents such a great opportunity for businesses, marketing this generation will require changes in your strategies. Transparency and openness will be required. Do you think you should direct all your attention to this new opportunity?

Patricia Untinen@Arnold Street Media foir Digital Agency Network

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This week’s Consulting News

Management consultants less optimistic, survey shows | eKathimerini.com
Management consultants were less optimistic over fundamental economic developments and productive factors in the next 12 months.

| @Kathimerini English Edition

Turning Point Consulting Joins NetSuite Solution Provider Program
Turning Point Consulting Joins NetSuite Solution Provider Program

| @businesswire

Guidehouse and ReefPoint launch joint venture Taurian Consulting
Guidehouse, a multinational management consultancy, and ReefPoint Group, a boutique consulting firm specializing in health IT for military and veteran agencies, have created a joint venture: Taurian.

| @Consulting.us

Sia Partners hits 1,000 staff in France with Uside acquisition
Sia Partners has strengthened its team in home market France with the acquisition of Uside, a 30-strong change management consultancy.

| @Consultancy.eu

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This week’s media

2020 was a crazy year, especially because of COVID. But many things have changed: new algorithms, people challenging the position of companies like Facebook, voice search controlling roughly 50% of the searches in the United States… What do you think is next?

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