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digital strategy

Wednesday, December 2nd 2020

This week in
Consulting

What is the impact of the covid-19 crisis on your digital marketing strategy?

This week’s must read

Pitching Digital Marketing To Your Manager (For Manufacturers)
Digital marketing is one of the best lead generation channels for ROI. Learn how to pitch digital marketing to your manager and grow your presence online

 

 

Due to COVID-19 and the cancellation of trade shows more manufacturers are using digital marketing to drive sales and to connect with buyers in the digital space.

This Week’s Must Read is an insight piece from ThomasNet on why Digital Marketing is so important today and how to convince manufacturers to embrace it.

  Rebecca Benison@ThomasNet

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Thought Leadership

How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps
According to Smart Insights, 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the stra…

Approximately half of companies don’t have a clearly defined digital marketing strategy or have a digital marketing strategy in place, but separated from their marketing plan. So do you have the strategy, tactics, or tools needed to market your business well ?

Neil Patel@Neil Patel Digital

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Digital Marketing in the Age of the Coronavirus | Match2One
The coronavirus is impacting industries around the world. This is how digital marketers are affected and how they should react.

The coronavirus has affected all businesses. Business conferences, sporting events, and concerts have been canceled, and marketers need to adapt their digital marketing strategy. How much will change, and how will the world look like when it’s all over?

Jonathan Olsson@Match2One

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7 Steps to Building a Digital Marketing Strategy
Digital has become increasingly integrated into who an organization is, what it does and how it grows. Keep reading for 7 steps on building a digital marketing strategy.

The article presents seven steps to build a digital marketing strategy that should allow you to create your digital strategy, identify opportunities for digital disruption or drive digital transformation in your organization. How can digital impact your business and how will you act on it?

Mat Zucker@Prophet

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Now or Never: Why Manufacturers are Moving Dollars to Digital Engagement
It’s time to put your money where your customers are.

Like every industry that has suffered the full force of the pandemic, manufacturers must maximize their digital footprint to connect with current customers. They are beginning to understand that the time is to make changes or be left behind!

Andrew Walker@Shift7 Digital for Entrepreneur

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This week’s Consulting News

Coronavirus: Commission to provide 200 disinfection robots to European hospitals - Shaping Europe’s digital future - European Commission
As part of its continued efforts to tackle the spread of coronavirus and provide Member States with necessary equipment, the Commission launched the purchase of 200 disinfection robots that will be delivered to hospitals across Europe.

| @The European Commission

Ford Orders 12 Ultra-Cold Freezers To Distribute COVID-19 Vaccines To Employees
Ford’s purchase mirrors efforts by U.S. states and cities to buy equipment to store millions of doses of Pfizer’s vaccine at temperatures of minus 70 Celsius (minus 94 Fahrenheit), significantly below the standard for vaccines of 2-8 C (36-46 F)., , ford, automakers, COVID-19 vaccines, employees

| @BusinessWorld

Brexit is driving British Citizens to Citizenship by Investment Programmes
/PRNewswire/ -- Brexit has for some time been a part of the lives of those living in the UK. From a proposed idea to a passed bill, the UK is currently in the...

| @PRNewswire

PA Consulting adds Cooper Perkins to innovation offering
PA Consulting has announced its second acquisition of 2020, with the purchase of technology development and engineering company Cooper Perkins.

| @Consultancy.uk

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This week’s media

Digital transformation is a foundation of modern business, but established organizations often struggle with developing new, customer-centric business models.

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