Wednesday, December 2nd 2020
This week in
Consulting
What is the impact of the covid-19 crisis on your digital marketing strategy?
This week’s must read
Due to COVID-19 and the cancellation of trade shows more manufacturers are using digital marketing to drive sales and to connect with buyers in the digital space.
This Week’s Must Read is an insight piece from ThomasNet on why Digital Marketing is so important today and how to convince manufacturers to embrace it.
Thought Leadership
Approximately half of companies don’t have a clearly defined digital marketing strategy or have a digital marketing strategy in place, but separated from their marketing plan. So do you have the strategy, tactics, or tools needed to market your business well ?
The coronavirus has affected all businesses. Business conferences, sporting events, and concerts have been canceled, and marketers need to adapt their digital marketing strategy. How much will change, and how will the world look like when it’s all over?
The article presents seven steps to build a digital marketing strategy that should allow you to create your digital strategy, identify opportunities for digital disruption or drive digital transformation in your organization. How can digital impact your business and how will you act on it?
Like every industry that has suffered the full force of the pandemic, manufacturers must maximize their digital footprint to connect with current customers. They are beginning to understand that the time is to make changes or be left behind!
This week’s Consulting News
| @The European Commission
| @BusinessWorld
| @PRNewswire
| @Consultancy.uk
This week’s media
Digital transformation is a foundation of modern business, but established organizations often struggle with developing new, customer-centric business models.
Consulting sourcing tips
Demand Management for Consulting and Why You Need It
Demand management is an indispensable instrument for procurement professionals and businesses in general. Implementing it for the consultancy category is a no-brainer if you want to maintain spend control and strategic alignment.
How to set-up an Internal Consulting Group?
Internal Consulting is a growing trend today. In this article, you’ll learn how to set up your internal consulting group.
How to Check the References for Consulting Services the Right Way
When you are looking for a consultant or a consulting firm to help you improve your business, it’s a good idea to check the references provided. References can provide more information about the consultant or firm and can offer insights into the kind of work they have done in the past. In this article, learn the importance of checking references and what questions you need to ask while doing so.
Previous Weeks’ issues
What You Need to Know About Crisis Management in 2023 | This Week in Consulting
In this issue of This Week in Consulting, we explore various aspects of crisis management, from using simulation to preparing for crises to organizing communication. We also look at how to involve the key stakeholders, some best practices from a leadership standpoint, and how to flip the script and in some cases turn the crisis into an opportunity.
Hospitality Industry 2023: Discover What’s In Store! | This Week in Consulting
In this issue of This Week in Consulting, we explore key trends shaping the future of hospitality, which promise to be quite exciting on all these fronts.
Best Practices for Organization & Governance in 2023 | This Week in Consulting
In this issue of This Week in Consulting we explore good practices to make the matrix work, how to change behaviors, how to define and embed values, how to avoid losing momentum during aa reorganization and how organization design can make or break a deal.
Hélène Laffitte is the CEO of Consulting Quest, a Global Performance-Driven Consulting Platform and author of “Smart Consulting Sourcing”, a step by step guide to getting the best ROI from your consulting. With a blend of experience in Procurement and Consulting, Hélène is passionate about helping Companies create more value through Consulting.
