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Wednesday, March 03rd 2021

This week in
Consulting

What’s ahead for the Media & Entertainment Industry?

This week’s must read

COVID-19 Insights and Impact on Media & Broadband
Leveraging CTAM’s central position and unique view of the business, we have curated a compilation of consumer attitudes and perceptions towards our industry from a body of exceptional work being conducted by several member companies

This study is a compilation of articles from several companies members of the CTAM, a professional association for the Media & Entertainment industry. How will consumer behaviors influence market strategies and responses?

This Week’s Must Read is an insight piece from CTAM about the impact of COVID-19 on Media and Broadband.

  @CTAM

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Thought Leadership

The Future of AI in Media
The global spending on the artificial intelligence (AI) market is also estimated to reach $118.6 billion by 2025.

 

With a forecast of spending multiplied by ten between now and 2025, AI in the media and entertainment (M & E) industry will directly disrupt the existing marketing strategies.
The article presents some of the examples of how AI is changing the media landscape.

Miten N Mehta@Fractal

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Five Media & Entertainment industry trends to watch in 2021
Strategic and operational reinvention are critical in 2021 and beyond, as COVID-19 accelerated new market realities for the M&E industry.

 

Although this is not the first economic downturn, 2021 recessionary effects are still unclear. In this article, the authors examine how businesses can use their intercompany transfer pricing systems to better manage losses resulting from the coronavirus pandemic.

 John Harrison @ Ey

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2021 Media and Entertainment Industry Outlook
The media and entertainment industry outlook explores how COVID-19 accelerated trends that were already underway for the production and consumption of media.

 

The authors explore the media trends for 2021 and share their analysis of the entertainment industry in a post- COVID-19 pandemic world by considering three strategies in the year ahead​.

Jana Arbanas and Kevin Westcott @Deloitte

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Twitch Goes Mainstream - Another Nail in the Coffin for Linear TV? - Atos
Way back in 2014 I wrote a blog called Twitch.tv – Mindless Entertainment or a Glimpse of the Future, asking if it made sense for people to watch others play video games (the answer was yes). Six years later no one under the age of 40 would ever consider asking that question. League of Legends tourn…

 

Twitch is now clearly positioning itself to go mainstream, offering live sports and more and more non-gaming content. Will Twitch.tv be a real threat for already struggling boradcasters?

Paul Moore @Atos

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This week’s Consulting News

Major Australian media company strikes deal with Google for news
Google and the publicly listed broadcast television, print and online publishing company jointly announced they had agreed on a “long-term partnership” after weekend discussions Australian government ministers had with media executives, Facebook CEO Mark Zuckerberg and Sundar Pichai, chief executive…

| @ The Economic Times

Music Streaming Service Company | New York Stock Exchange - Insights Succes
Spotify, an music streaming service company is set to trade on New York stock exchange. The Swedish company will go public on April 3, announced , Paul Vogel, head of investor relations of Spotify. According to Reuters calculations, Spotify is expected to be valued at $ 20 billion. The aim of this p…

| @Insights Success Media Tech

Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform
/PRNewswire/ -- Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost...

| @PR newswire

Alantra, EY and PwC advise on Sigma Sports | Primary Capital deal
UK-based private equity group Primary Capital has purchased a minority stake in bicycle retail giant Sigma Sports. The company is expected to use the new backing to fund an expansion drive.

| @Consultancy.uk

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This week’s media

As businesses around the world struggle to survive during the COVID-19 pandemic, the media industry is also facing unprecedented challenges.

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